Your baby's skin loses moisture 2 times faster & is more prone to dryness. Johnson's Baby Oil with Vitamin E is specially formulated for new born babies. Its gentle formula nourishes the skin, making it smooth and soft. Johnson's Baby Oil with delicate floral fragrance is clinically proven mild and keeps babies smelling fresh and fragrant longer. It comes with a mild fragrance that stays for a long time. Besides, it is non-sticky. Thus, your sweet little angel will not feel uncomfortable. The gentle Johnson's Baby Oil makes it easy for you to give your little one loving nourishment and your touch helps in stimulating her senses which is critical for her happy and healthy development. Mom's trust Johnson's - always mild, gentle and effective.